ASUS Launches New Zenfone 2 Models at Zenfestival - Delhi 2015

Discover the New Assortment of Zenfone Gadgets...

Zenfestival | 06 Aug 2015 | 13:00 | Jawahar Lal Nehru Stadium, New Delhi
Zenfestival @Delhi 2015
Asus, the symbol of persistence and perfection launched 3 new variants of the performance master Zenfone in the Indian market:
  • Zenfone 2 Deluxe
  • Zenfone 2 Laser
  • Zenfone Selfie
It's Me - Jyotika :) 
Unlike the Asus Zenfone 2 launch earlier this year in April, ZenFestival saw a massive gathering of people from various fraternities – students, bloggers, professionals, geeks. A bit disappointed with the management thing, I believe that restricted and exclusive audience entry could have saved the entire episode from going off-track and chaotic.

A little late of time though, the event saw mark of the start with Cyrus Sahukar (popular host and MTV India VJ). 
Cyrus Sahukar - The Host 
Sahukar’s ever witty style and the exuberantly splendid performance by Natya Nectar (an international performing arts company) revived up our frazzled minds. 
Mesmerizing Glowing Aerial Act by Natya Nectar
The glowing aerial drummers and the graceful acrobat artists mesmerized the environs with their unforgettable acts!
Natya Nectar Performance at Zenfestival

Here are my archives as the ZenFestival proceeded…

Zensation On The Rise…
 - Jonney Shih (Asus Chairman)
Jonney Shih (Asus Chairman) | Image Courtesy: Defodio Facebook Page
It was heart-warming to see Jonney welcoming us in our very own salutation, i.e. “Namaste”.

Presence of Zenfone Across the Globe – Key Facts
  • Taiwan | 6,00,000 orders in 2 months | More than 2 million units (Zenfone) sold till date.
  • China | 1,500, 000 pre-orders in 15 days (sign-up pre-ordering)
  • South East Asia | Top 3 smartphone market share
  • France | No. 2 Top seller at biggest E-tailer (discount)
  • Italy | No. 1 best seller on Amazon
  • Japan | No. 1 in sim-free market; 6X more pre-orders than Zenfone first generation
  • US | No. 1 Amazon unlocked phone
  • India | 25,000 single day sales; 1,500,000 shipments till now (2014/7 – 2015/7)
Zenfone 2 Deluxe – See the Crystal Miracle…
(Starting from 22,999/- INR)
Asus Zenfone 2 Deluxe | Image Courtesy:
Inspired by crystals, here’s what the new gadget boasts about!

Zenfone 2 Deluxe Features and Specifications...

Precision Craftsmanship:
  • Multifaceted texture with 500+ polygons excites your senses and gives the best grip.
Mesmerizing Reflections:
  • The wonder reflections present a unique chameleon-like coating.
Unprecedented Performance Just Got Better:
  • CPU - Latest 64-bit Intel Atom Z3580 2.3 GHz
    Configuration of world’s most powerful CPU platform - 22nm,
    Silvermont, 3D Trigate
Configuration of the Processor - Zenfone 2 Deluxe
  • System Performance (MobileXPRT)
System Performance - Zenfone 2 Deluxe
  • Browser Performance (WebXPRT)
Browser Performance - Zenfone 2 Deluxe
  • GPU - Class Leading PowerVR 6430 533MHz
    GPU Performance (GFXbench, T-Rex Offscreen)
GPU Performance (GFXbench, T-Rex Offscreen) - Zenfone 2 Deluxe
          GPU Performance (3D Mark, Ice Storm Unlimited score)
GPU Performance (3D Mark, Ice Storm Unlimited score) - Zenfone 2 Deluxe
More Fast Response with 4GB RAM:
  • Memory - 64-bit Dual Channel 4GB
  • Responsiveness - 60ms (You can open 26 apps simultaneously and switch without lag.)
128 GB (MLC) ROM = 25 Full HD Movie or 64 graphically demanding games

OS - Android L

Maximum Viewing Experience:
  • Display - 5.5” FHD IPS display
  • 72% screen-to-body ratio
  • 13 MP/ 5 MP PixelMaster cameras
Fast Charging Technology with Boost Master:
  • 60% battery charge in only 39 min
Unprecedented Connectivity:
  • LTE – Cat 6-like LTE A w/CA 250Mbps
  • WiFi – 802.11ac 433Mbps
  • Navigation – 5 Satellite Systems
  • Antenna – 5 3D Laser Antenna
  • Sim Card – Dual SIM Dual Active (DSDA )
Zenfone 2 Laser – See at the Speed of Light…
(Starting from 17,999/- INR)
Asus Zenfone 2 Laser | Image Courtesy:
Zenfone 2 Laser Features and Specifications...

Light-Speed Photography Crafted with Smartphone Luxury
  • Traditional Focus vs. Laser Auto Focus
    Traditional Focus vs. Auto Focus - Zenfone 2 Laser
Best Point and Shoot Solution:
  • ZenMotion Swipe C to launch Camera + 0.3 seconds Laser Auto Focus
    Best Point and Shoot Solution - Zenfone 2 Laser
Best Low Light Solution:
  • Low Light Mode (400% brighter) + Dim light focus (Laser Auto Focus)
    Best Low Light Solution - Zenfone 2 Laser
Best Smartphone Protection:
  • Tougher Corning Gorilla Glass 4 (as compared to Gorilla Glass 3)
  • 2.5X stronger in abrasions test (retained strength)
  • 2X improvement than drop-height to failure
  • 80% lower chance of breakage
2 Variants:
  • 5.5-inch (ZE550KL)
    2G RAM | 16GB ROM | MSM8916 (9,999/- INR)

    3G RAM | 16GB ROM | MSM8939 (13,999/- INR)
  • 6-inch (ZE601KL)
ASUS Design Center...
- Jen Chuang (Design Planning Manager, Asus)
Jen Chuang - Design Planning Manager (ASUS)
Key Archives – The “Smartphone” Today…
  • Smartphone is playing a vital role in building an image these days.
  • It’s significant how people look at you when you access information in a super-fast way.
  • Savouring important moments (through selfies and video recording) is what people are really attached to.
  • The important journeys that people take in life need to be captured such that they stay vivid forever with them.
Zenfone Selfie – See the Perfect You…
(Starting from 15,999/- INR)
Asus Zenfone 2 Selfie | Image Courtesy:
For every perfect instance, for every perfect you!

Craftsmanship in Vogue:
  • 3 designer editions available in 3 beautiful colors: Chic Pink, Aqua Blue, Pure White
  • Silky smooth texture at back to give you a comfortable hold
  • The secret of Zen – Concentric circles
  • Keys situated at back as well as front
  • It’s not only about looking premium, but allowing your fingers to function in a more intuitive way
  • The most important component to a great selfie is the camera and hence it has a great configuration for front and rear cameras.
Zenfone Selfie Features and Specifications...

13 MP (Front and Rear camera)
Dual LED Real Tone Flash (Front and Rear camera)
Laser Auto Focus (Rear Camera) – to capture every fast moment

Best in Class Front Camera:
  • 13 MP
  • Dual-Color LED Real Tone Flash
  • 88-degree wide angle (not to miss out the lovely backgrounds)
  • 140-degree selfie panorama
PixelMaster Selfie Experience (ASUS Exclusive Technology):
  • ZenMotion: Just swipe S for Selfie – for super-fast clicks
  • Real Time Beautification: Discover a more glamorous you
  • Dual-Color Real Tone Flash: Experience true-to-life colors
  • Best Selfies in All Scenarios: Click the best shots even in low light
  • Macro Focusing: At a focus of as close as 6cm, get super resolution at a microscopic level.
Celebrity Speaks - Words From Sonakshi Sinha…

Here's the moment we all were waiting for...
The Beautiful Sonakshi Sinha - Bollywood Sensation
Words from Sonakshi...
  • India is heading towards the selfie-culture and hence Zenfone Selfie is a great gadget in this regard.
  • I love clicking selfies.
  • My most favourite action is to swipe an “S” to turn on the selfie mode.
  • I am happy to post great quality pix over my instagram page using the Zenfone Selfie.
PixelMaster Technology (By ASUS Davinci Lab)… 
- David and Frida (Masters of Design and Engineering at Asus)
David and Frida (L - R)
Dedicated and most inventive masters of engineering strive day and night to give you the best quality smartphone camera experience …
  • Sharp Vision
  • Low Light Mode (Pixel merging technology 2.0)
    Low Light Mode - Asus Pixel Merging Technology 
  • Backlight (Super HDR)
    Back Light (Super HDR) - Zenfone 2
(I was too glad to be called as a volunteer over the dais for this particular demo. It was incredible to notice that inspite of the bright back light, the object in front was captured so vividly clear.)

Zenflash (Xenon Flash Light GN4.8):
  • DSLR Flash Experience
  • 100X Brighter than LED
    Zenflash - Xenon Flash Light GN4.8 
Zen Gadgets - The Best Companions...
The Zen Gadgets
  • MyView Cover
  • ZenEar S
  • ZenEar
  • ZenPower
  • Lolliflash
  • Zenflash
ASUS ZenPad...
(Z370CG 7.0 starting from 11,999/- INR)
(Z370CG 7.0 With Audio Cover starting from 14,999/- INR)
Asus ZenPad 7.0 Z370CG - Interchangeable Design, Incredible Entertainment |
 Image Courtesy:
Ultra Fashionable Clutch Design:
  • Embossed leather pattern
  • Smooth and round edges
  • Slim and elegant
Luxury on Your Terms:
  • Fashion meets technology
  • Rich viewing experience
  • Cinematic audio
  • Octa-core performance
  • Unrivalled customization
VisualMaster (ASUS Tru2Life Technology):
  • Brings high-end TV HDR technology to a tablet
  • Intelligent Contrast
  • Upto 200% higher contrast levels
  • Sharpness Optimization
  • Dramatically-enhanced detail for sharper, more life-like images
Audio Cover (Immersive 5.1 Channel Surround Sound):
  • 6 speakers including 1 subwoofer
  • 6X sound volume
  • 6 hours of continuous enjoyment
World’s First Tablet Partnership with dts-HD (premium sound):
  • Virtual surround sound
  • Clear and distinct sound for true-to-life experience
  • World’s first customizable tablet
Zen Clutch...
  • Fashion is self-expression
Zen Case...
  • Vibrant colors for your unique style
Power Case...
  • Custom-fit case extends battery life upto 16 hours
ZenUI (Brand New Interface)...
The New ZenUI 
  • Simplicity
  • Uniqueness
  • 250, 000, 000 downloads from Google playstore
  • ZenMotion
  • Personalised UI (Font, Theme, Manage Home)
  • Privacy Protection (SnapView)
  • Secure (Kids Mode, Trend Micro AntiVirus)

With every picture comes a story, ZenCircle is a wonderful platform to share all the stories. It’s easy, you can connect to ZenCircle through your facebook account and post the gallery pictures.
  • Available in 9 countries
  • 1,300,000 downloads available to all ASUS devices
  • The most intuitive way to share your masterpiece
  • India – No. 1 in users
  • A world exclusive that starts in India – people has great stories to share and diversely many!
Zenfone Max...
  • Power Monster with 5000mAh battery capacity
  • 2X 3G talk-time
  • 2.2X video playback
  • 1.59X web browsing
  • Ergonomic thin edge (5.2 mm)
  • Premium leather design
  • Battery monster that works as a power bank
  • Available in October
The Incredibles, All for India…
The New Zenfone Assortment by Asus
Zenny – The Cute Zenfone Mascot...
Zenny - The Zenfone Mascot
QA with Zenny... #AskZenny
QA with Zenny
Q. Are you a penguin? (Gaurav Shah)
A. No, I am an intelligent owl!

Q. Did you go to see the Taj Mahal, Zenny? I can take you on a tour! (Alok Mehta)
A. Sure, After this event gets over!

Sahukar welcomed the ASUS CEO - Jerry Shen, VP - Eric Chen, GM (Asia Pacific) - Rex Lee, India Country Head - Peter Chang and Bollywood Actress - Sonakshi Sinha to pose with the phones and the mascot Zenny.
The Asus Team | Sonakshi Sinha | Zenny
ZenTalk (Fans|Friends|Family)...

Get answer for all your ZenQueries at
The ZenTalk Team (India)
As the event came to a closure, heading towards the food zone was not at all worth... again because of the cluttered crowd. Gratefully, there were few good things that made me cheer up the mood…
  • Meeting my blogger buddies
  • Watching Cyrus Sahukar and Sonakshi Sinha live
  • Watching the spell-bound act by Natya Nectar
  • Watching the super cute mascot Zenny dancing all over the dais
  • Receiving Zen goodies and the Zen gift – The Lolliflash
Well, thanks team Blogmint and Defodio for the invite!


* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* Author of this post reserves rights for all the images except from the ones being referred specifically.

* This post is purely based on the author’s knowledge gained at the Asus Zenfone 2 product launch event held in August 2015 in Delhi. The purpose of this post is to share the Zenfone2 product review with the readers and promote the goodness of the Asus brand.